When you start combining colors together, and try to create something harmonious and set the right tone, things can get really frustrating really quickly.Read More
Studying famous artists' color palettes is a simple way to start learning about color dynamics without needing any background in fine arts.Read More
Do you feel overwhelmed thinking about all the possible strategies you could be implementing for your business? There are dozens of ways to promote and grow your business, so how do you know where to start?Read More
Purple dye was once the most expensive dye, and because of that, it has ties to luxury and royalty. Its dark and rich color also ties it into spirituality and mystery.Read More
Today I'm delighted to share an interview with Elisabeth Swim, whose visual brand I designed earlier this year.Read More
A couple weeks ago, I talked about the benefits of having a flexible brand. This week I'm sharing what makes a visual brand flexible, so you can get all those great benefits.Read More
With that said, this month I researched visual brand "trends" for copywriters.
I use the term trends loosely, because what I'm looking for is patterns and similarities among top-Google-ranked businesses, not necessarily new visual brand styles.
Copywriters write text (copy) for advertising, marketing, and other business publicity materials, and for these visual brand examples, I looked only at freelance copywriters, not agencies that include copywriting services.Read More
Today I'm delighted to share an interview with Fran Ritchey, whose visual brand I designed earlier this year.Read More
All visual brands range in their level of flexibility, but a flexible brand is one that's able to adapt and expand without losing its core essence. Having a visual brand like that can be very powerful, for a few reasons.Read More
Design is intrinsically intertwined with psychology. Blue is used on websites to promote trust, because blue has a calming affect on people. We use bright, bold colors for buttons because that's what the eye looks at first.
To be a good designer requires understanding how your audience thinks.Read More
Blue is a calming color that makes us feel safe and relaxed. Peace is at the core of blue, but by adjusting how you use it, you can give different reasons for why your client feels peaceful.Read More
Mindset coaching is a specific niche of business or life coaching that focus on helping their clients overcome damaging held beliefs and mindsets that hold them back professionally and/or personally.Read More