Last week I taught you how I help my clients figure out their brand foundation. This week I'm showing you the next step in my branding process: the Pinterest Inspiration Board!Read More
Are you wanting to brand or rebrand your business? That's awesome! But before you start anything, even a Pinterest inspiration board, you need to figure out your foundation.Read More
We all know the feeling; we get antsy for change, whether that's wanting to change your surroundings or your clothes. We can get that feeling about our brands, too - so how do you tell if your desire for a rebrand is just a whim or a real need for change?Read More
To follow up on my Designing for Facebook post, this week I'll guide you through designing graphics for YouTube.
Obviously, your main focus on YouTube should be creating videos that add value to your brand and stay consistent with your brand messaging. But as with any other part of your brand, getting the details polished and perfect can really elevate the quality of your brand and show your audience that your take your business seriously.Read More
Creating your own graphics when you're first starting your business can help cut costs and get your business online quickly. Canva and other free design software makes it easier than ever to learn how to create graphics. But Canva can't teach you design principles, so it's possible that you're making design faux paux without knowing it.Read More
Facebook hates design.
At least that how I've felt when trying to design images for Facebook. They use image compression on any image you upload, leaving artifacts and fuzzy images, and when you go to their help center to try to figure out what you're doing wrong, their help center is anything BUT helpful.Read More
Social media is the broadest marketing tool for small business owners, and you can do most of your marketing on them for free. Do you really want to miss out on a huge, free market?Read More
This week I'm going to be talking about one of the basic concepts of design: raster vs. vector, and the related file types.
Knowing the difference will help you ensure that all of your graphics are at their highest quality, and when working with designers and printers, you'll be able to communicate clearly what files are needed for the project.Read More
Pretty much everyone thinks they understand color; that it's simple, and intuitive.
This may not be directly about visual branding, but as a creator who works primarily on the internet, copyright is something I'm very passionate about. I'm going to do my best to not make this a soapbox post, but rather a helpful and informative post about copyright and your responsibility as someone who uses the internet.Read More