Investing in your business is a big decision for the entrepreneur. As you budget your business expenses for the coming quarter, you have the weigh the pros and cons of each investment you plan on making.
A great question to ask yourself in this process is, "What will my business look like after this investment? How will it be different?"
If you choose to invest in a Noteworthy Visual Brand, here are five ways you can expect your business to change.
Higher Client Satisfaction
During the brand design process, you'll give your designer information about you, your business, and your clients to help shape the final design. The brand design will communicate who you are and what you offer in a way that's appealing to your client base.
By giving an accurate first impression of who you are and what you do, your potential clients will know what to expect from you.
By creating a visual brand designed to attract your ideal client, you're going to be drawing in more of the clients you really want to work with.
That combination sets dependable client expectations, and leads to higher client satisfaction, because they receive exactly what they were expecting from you and your business.
More Income with Less Work
Speaking of attracting your ideal client: it'll get easier with a visual brand designed to appeal specifically to them.
You'll have fewer inquiries that aren't a fit for you and your services.
You won't have to work as hard to make the sale.
Because when your visual brand is working at a high level, it starts the sales process for you. As soon as your ideal client comes in to contact with your visual brand, it's telling them that you're a great fit for them.
Not only will you be increasing your income by spending less time in your sales process, but you'll also be able to increase your prices after investing in a professionally designed brand.
The reason is simple.
Having a professional, polished image gives you a higher perceived value. At the grocery store, you always assume the name-brand package with the appealing design tastes better than the plain, off-brand package.
By investing in a high-quality brand, you're saying your services and products are worth investing in, and you have confidence in their value. And your client will come to share your confidence.
Higher Impact Marketing
Your marketing will also see a dramatic change. A Noteworthy Visual Brand also means a consistent visual presence.
Consistency paired with a unique and memorable visual brand equals high brand recognition.
High brand recognition means people remember your business after the first couple of interactions. You will feel familiar to your audience much more quickly, which helps cut down on the time needed to build the all-important Know, Like, and Trust factor.
It also means people won't forget about you if you miss a day or two of posting on social media.
A Noteworthy Visual brand allows you to focus on quality rather than quantity in your marketing.
Save Time (And Possibly Money)
A Noteworthy Visual Brand gives you a foundation and guideline for your visual assets: what they are, and how to use them.
This means you don't have to reinvent the wheel for each graphic you create for your business.
This saves you a lot of time in running a business - we all know even the small tasks can eat away at our day. Every entrepreneur is looking for a way to save more time.
And if you're outsourcing your graphic creation to a designer or virtual assistant, having a visual brand guideline saves them time, which saves you money.
We're all at different stages in our business, and trying to figure out what investment is the right next step for our business. If these five benefits of a Noteworthy Visual Brand sound like what your business needs now, check out my Noteworthy Visual Brand Starter Kit.
It includes everything you need to build that professional visual brand foundation: brand personality, logo, photo inspiration board, color palette, and font selection.