Although the heart of creating a Noteworthy Visual Brand is all about creating something custom and uniquely designed around you, your clients, and your offer, there are general things anyone can do to increase the overall quality of your visual brand.
These five tips apply to almost every visual brand, and will make that brand feel more polished and professional.
1. Odd Number Groupings
The rule of odds is a photography principle that encourages using odd numbers of people or objects - preferably three - in a composition. Odd numbers tend to feel more natural, while even numbers can feel too structured and cold.
What this looks like in your visual brand:
- Lists with an odd number of points (like 5 Design Tips To Elevate Your Visual Brand)
- When space allows, using three columns instead of two
- In graphics, having three main focal areas (often title, image, and call to action)
2. Generous White Space
White space looks expensive. When Apple first launched the iPod and started really gaining attention as an innovative and popular tech brand, their brand was all about minimal colors and generous white space.
Just like in a house, in your visual brand, having a lot of "extra" room feels luxurious. Like you can afford more room than you need.
One thing I like to do with my designs is once I've gotten them where I want them, I try reducing the size of all the elements by 10%. It's natural to want to make things large and noticeable, but just scaling that back a little bit can really add an extra layer of luxury and sophistication.
3. K. I. S. S.
Keep It Simple, Stupid.
"Great advice; hurts my feelings every time." - Dwight Schrute
We often, both in design and in life, want to over-explain ourselves, to really make sure we're understood. And in both, that can make us come across too strong, or as needy.
And, in fact, often the easiest message to understand is the simplest.
This advice is summed up by perhaps my favorite design quote:
"A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away." - Antoine de Saint-Exupery
4. unique Colors
Say you want to use pink in your visual brand (great choice!); you open up your graphics software, open the color palette, and click on the pink, right?
Because that pink is in the design software as a default color, that means it's everywhere. A lot of those colors are some of the original basic HTML colors, which means they've been used on the internet for a long time.
Whenever I see this default pink, I don't think of a particular visual brand - I think it's the "internet pink."
Instead, you can use a tool such as ColourLovers.com to browse hundred of different kinds of pink and choose one a little more unique.
Really focusing on the legibility of your visual brand can really elevate the quality. It makes your it look effortless and put together. Your audience will be able to consume your content easily and more quickly, making them want even more.
These five simple tips are easy to implement, but will make a huge difference in the quality of your visual brand, and better yet - you can start implementing them today!