The past few weeks I've been walking you through my brand design process. We started with your Brand Foundation, and last week I taught you how I create a Pinterest Inspiration Board.
And this week, we finally get to DESIGN. Yes!
7 Templates Just for You!
If you're not skilled in layout design, you may struggle with creating a balanced moodboard. Or maybe you just don't feel like designing your own layout. That's fine! I've created seven different templates for you to use, and I'm sure one will be just right for your brand.
How to Use Them
To clip an image to a box, place your image in a layer above the desired box, hold down Alt and click the line between the layers. When you're done, your layers should look like the screenshot, with the top layer being your image.
To clip an image to a box in Illustrator, place your image and resize and reposition it until you're happy. Take the box layer and put it infront of the image layer, select both the box and image layer, and push Ctrl + 7.
If you don't have access to software that can open PSD or AI files, I've also included PNGs that you can use as guidelines in your preferred graphics software. No one gets left out!
Tips for Making Your Moodboard Look Awesome
Use Your Brand Values & Pinterest Inspiration Board
Your Pinterest inspiration board will be where you pull your images from, and when setting up your moodboard and choosing which images to use and how, keep your brand values as your primary focus. When your moodboard is finished, it should encapsulate those three values.
Take Your Time
Designing moodboards, or any type of collage, takes a lot of trial and error. Don't rush the process, try out a lot of arrangements, and find what feels most natural.
Mix It Up
Make sure to have variety in your moodboard. If all of your images are slightly different images of the beach, you don't have much to draw inspiration from, and it's not making much of a statement about your brand. A great moodboard combines unrelated images in a way that tells a story or envokes a mood.
Remove Anything Causing Tension
No piece of your moodboard should feel out of place, or cause you to sing, "One of these things is not like the other..." Remove the black sheep from your moodboard and add something that works better with the other images.
Aim for Balance in Your Hierarchy
No one photo should be the star. You're not making your moodboard to highlight one photo, you're making it to tell a story or evoke a mood. In addition, take a step back from your moodboard while you're creating it and ask yourself if any part of it feels too strong, or if one side of the board feels heavier or busier than the other. If any of these are true, you may need to rearrange your images and make some of the more visually powerful images smaller.
Want More Free Resources?
If you enjoyed my free moodboard templates, there's a good chance you'll enjoy my other free resources. I have a whole library full of goodies that you can get simply by signing up below.
Some of the free resources in the SKD Resource Library:
- Branding & Growth Planner
- Facebook Image Templates
- When to Rebrand Flowchart
- Pinterest Inspiration Board Cheatsheet
- Branding Questionnaire & Brand Values Bank
More are added all the time! Get access by signing up below!