Today I'll be sharing some basic, but vital, social media tips I've picked up while promoting my own content on social media and helping my clients do the same.
Working on your social media strategy may seem overwhelming, and there is a lot of information out there, and a lot of ways to improve your engagement; but you'd be surprised what a difference these five little tips make.
1. use images
Reading has been replaced by skimming by most social media users. And who can blame them? With the flood of information and posts available to them, no one has time to read every individual post they encounter. Images are a great way to pique social media users' interest as they're scrolling - studies show posts with images get much more engagement, and that's in part because they get more views.
The way to make your photos work the most for you is to:
- Use images relevant to your post. A beautiful sunset may make the user stop to read your post, but when it becomes clear it's irrelevant, they'll move on.
- Use funny, beautiful, or interesting images. These get the most interaction.
- Avoid cliches and common images - once people get used to seeing a certain type of image a lot, they'll stop reading the posts connected to them
2. Optimize Your Image Sizes
Each social media platform has an ideal image size that will allow your image to be viewed easily and as large as possible. For Instagram, and sharing a photo on Facebook, it's a square. For Twitter & a Facebook image with a link, it's a rectangle.
To make it easier on myself, I stick to creating two versions of each social media graphic I create. One at 900x900px, and another at 1200x600px. There are very specific dimensions for each platform that you can find if you're wanting to make something precise, but for most images, these are dimensions that work on two platforms each and don't get pixelated.
Another tip for avoiding pixelation on your images is to save as .png instead of .jpeg.
3. Stay on-brand
Good social media strategy is about building a body of quality content so that people want to follow you so that they don't miss the next great thing you post. In order to assure people link your posts to you, and to your previous posts, make sure your images are branded so that when it appears in your audience's newsfeed, they know where it came from. This will help build brand equity, and get your audience to connect all of your posts in their minds.
4. Mix things up
This is not a tip to negate the last one - you still should stay on-brand in all of your images, but if your content becomes predictable, your followers will get bored. Try to add something new to your content strategy every few weeks to keep your followers interested.
There's room for creativity within your visual brand - play around with different templates and ways of presenting your content visually. Even if you're sharing older content, try pairing it with a new image to keep things fresh, or show the information in a new way.
5. include these three crucial elements
Finally, here's a quick checklist for what should be included in each of your social media posts.
To increase engagement, add a relevant image that is interesting, beautiful, or funny, and is sized appropriately for the platform. Remember to save it as a .png!
2. Nibble of information
People don't read long posts on social media, so either distill your message down to two or three sentences, or give them an interesting piece and send them somewhere else to read the whole thing.
3. Call to action
If your reader likes your post, give them a way to get more of you! Send them to your website, your offer, another social media account - wherever you want to focus your engagement.
These simple tips will get your started on your journey to become a social media master. Have fun, and let me know if you have any simple social media tips you love.