I'm a font hoarder. My collection grows every day.
While it is common for me to go hunting for a unique font for projects, I almost always need to pair it with a more versatile and practical font.
It's easy to find posts celebrating the best new fonts available, but this post is my love letter to those versatile and practical fonts.
These are the ten fonts I keep coming back to.
The name of this font may not be familiar to you, but you've definitely seen it. It's the font I use for my headers. I love it because it is bold and geometric, but isn't as recognizable as Futura.
Brandon Grotesque is a versatile sans serif with rounded edges that make it feel friendly and welcoming. It's become popular the past few years due to its mix of friendliness and modernity.
Does Helvetica even need an introduction? It's quite possibly THE most popular font. And for good reason - it's versatile, comes in many different weights and styles, and doesn't have a strong stylistic presence which means it ages very well.
I tend to be a bit picky with my serif fonts, since my design aesthetic leans toward modern and minimalist, and because of that, Lora is my top serif font choice. It's sleek and simple and has a timeless quality.
Raleway is a open sans serif font with a good balance of curves and angles. That balance gives it a neutral style that works well in almost any project.
Bodoni is a classic font, and the updated Bauer Bodoni is my go-to font for elegant and mature designs.
Linux Libertine is another serif font, but more traditionally designed. The traditional design is subtle enough that it avoids feeling old-fashioned or outdated like other traditional serifs.
Montserrat is a bold, squat sans serif. Since the letters are roughly as wide as they are tall, Montserrat is a font that works while with stacked typography.
Round and simple, the Poppins walks the line of modern and casual.
A simple slab serif font, Sanchez has a nice splash of personality that adds interest but won't compete with display fonts.
New popular fonts come and go, but you need a library of reliably versatile and timeless fonts to supplement your designs and be team players.
Creating a Personality for your visual brand
Your visual brand’s personality is how your visual brand makes your audience perceive your business.