I've made a list of the seven most common logo mistakes I've come across in the hopes that you'll be able to avoid them in the creation of your logo and brand.Read More
Once you have all the building blocks for your visual brand, you have to start using them. It can be overwhelming to think about all the graphics you now need to update. But like any big project, if you put together a strategy and take it step by step, you can tackle it with great success.Read More
Okay, you DIY-ers, this one's for you. The fastest way to make a design look unprofessional is to mess up your typography. I'm here to help you avoid that.
In this post, I'll be going over basic typography terms, and some rules of thumb for typography use. This post is intended for a starting post, for those who don't know anything about typography.Read More
Secondary logos can be great tools for ensuring your visual brand is flexible and easy to implement, but they can be an intimidating nuance to your visual brand.Read More
Today is all about one hard, simple truth: your visual brand is not about you.
Let's dive right in.Read More
But building a feminine visual brand doesn’t mean you have to sacrifice professionalism or adopt a casual tone.Read More
This week I'm tackling some common misconceptions clients have had about designers based on my experience working as a brand designer. These misconceptions have put strain on our client/designer relationship, and caused frustration for both of us.Read More
As a business owner, you wear a lot of hats. One of your jobs is making sure you're doing everything you can to insure your business is successful.Read More
Your visual brand’s personality is how your visual brand makes your audience perceive your business.Read More
Do you feel overwhelmed thinking about all the possible strategies you could be implementing for your business? There are dozens of ways to promote and grow your business, so how do you know where to start?Read More
Purple dye was once the most expensive dye, and because of that, it has ties to luxury and royalty. Its dark and rich color also ties it into spirituality and mystery.Read More
A couple weeks ago, I talked about the benefits of having a flexible brand. This week I'm sharing what makes a visual brand flexible, so you can get all those great benefits.Read More