Whether you’re aiming for a sophisticated, gentle, or mature brand personality, or you’re just a little color-phobic, there’s still plenty of subtle color palettes that are interesting and engaging.Read More
Pride & Prejudice (2005) is a great movie to study to learn how to use color to add to story. I’ve broken down the color palettes of the main characters and places featured to highlight how personality and mood is reinforced through color.Read More
When you start combining colors together, and try to create something harmonious and set the right tone, things can get really frustrating really quickly.Read More
Blue is a calming color that makes us feel safe and relaxed. Peace is at the core of blue, but by adjusting how you use it, you can give different reasons for why your client feels peaceful.Read More
Orange is an interesting color - it's not used as often in America as some of the other basic colors, and that may be in part due to it's ambiguous nature. It has a lot of the power and energy of red, without the established representation that comes with it (such as romance or anger).Read More
Pretty much everyone thinks they understand color; that it's simple, and intuitive.