Christmas is quickly approaching, and businesses everywhere are promoting their products and services. If you’re trying to figure out how to create Christmas marketing for your business that feels on-brand, this post is for you.
No matter what color you use as your primary in your visual brand, a Christmas color palette can be designed around it.
(And these are just a few examples - your only limit is your creativity!)
Red is obviously easy to make a Christmas color palette around. I like going pretty traditional with red: accenting varying shades of red with white, pine green, and gold.
Orange can be challenging to use in a Christmas setting, but if you think of it as the warm glow of a fire and focus on warm earthy colors, you can bring to mind cozy Christmas feelings.
Yellow complements an ice-blue snow palette well, adding some warmth and depth to a common Christmas palette.
Green is another easy Christmas color. I like using rich dark greens with simple earthy colors to create a sophisticated homage to the Christmas tree.
Blue can be used to create a snowy color palette similar to the yellow example, but for something more unique and mature, try using a deep navy with pine green and neutrals.
Pinks and purples feel Christmasy when paired with muted traditional Christmas colors, particularly pine greens that makes the purple pop.
Large fields of white dotted by traditional colors of green, red, silver, and/or gold are great for a more minimal Christmas vibe.
Black paired with white, neutrals, and pop of red allows you to play with patterns and textures without the design becoming busy.
I hope this post has opened your eyes and inspired you. Any color can be a Christmas color!
COLOR PALETTES BASED ON PRIDE & PREJUDICE (2005)
Pride & Prejudice (2005) is a great movie to study to learn how to use color to add to story.