Establish yourself online and
position your business for success
As a business owner, it can feel like you always have more you could be doing for your business.
But what if you could tackle one project and have it helping you get high-end clients for years with minimal upkeep?
A professionally-designed brand and website gives you a solid foundation to build your marketing on. When done well, a brand and website aren't meant to be worked on every week - they're meant to stand the test of time, while communicating your expertise to your audience. You could even call your website your #1 employee!
Brand & Website Ensemble is an in-depth package to get your business beautiful and online so you know that when people find you online, they see you at your best.
1hr Strategy Call
We'll figure out your brand's foundation and your goals for the future, discuss your target audience, and figure out how your brand strategy can help you reach the right people effectively.
We'll collaborate through Pinterest to create a mood board that accurately represent the brand strategy we've established. This will be the launching board for the brand design, and the final moodboard graphic is great to share on social media to preview your coming brand design!
The cornerstone of a great brand is the logo. You'll be presented with 2-3 logo options based on your strategy and moodboard, and we'll refine it through two rounds of edits to make it perfectly represent your business.
Depending on the design of your main logo, you may need a sublogo for when using your main logo is inconveniant. Some possible sublogo variations: one color version, icon version, square version.
Two to three fonts will be selected to communicate your brand values and to create consistency and recognition in your graphics.
5-7 colors selected with Hex, RGB, and CMYK values. Color is one of the best ways to evoke a certain mood for your business. Keeping your colors limited consistent allows you to control the emotional quality of your brand.
Stock Photo Library (10)
10 high-quality stock photos chosen that reflect your brand values and aesthetic. This library will help you create simple, beautiful, on-brand graphics when needed and act as a guide if you need to purchase more photography in the future.
All of the previous design assets compiled into an easy to navigate document that guides you in how to use each logo, font, color and photo. This guide will be the roadmap for future graphics and design projects and ensure that no matter what designer you work with in the future, your brand stays consistent and effective.
Squarespace Setup (10 pages)*
This includes choosing a template based on your website goals and customizing it based on your brand guide, setting up your navigation and page structure, and installing the copy and images you provide. This can also include setting up a blog or shop.
Copy Installation & Formatting (10 pages)
While you will be providing all of the text for your website, I'll be installing and formatting it so that it really shines online and is easy to read and skim.
Website Design Elements
Based on your website and brand goals, you're most likely going to need some supporting designs created for your website. This can be headers, backgrounds, icons, etc. - whatever designs you need to complete your website are included.
*does not include SquareSpace domain hosting or fees.
You make your first payment and schedule our strategy call.
We Skype and work through your brand strategy. 1 hour.
This includes your nailing down your target audience, mood, unique selling point and marketing strategy.
We create an inspiration board. 3 days.*
Pinterest is a great tool to make sure designer and client are on the same board when it comes to visual direction. We'll pin lots of inspiring graphics from Pinterest, then narrow it down to 15-20 images with a cohesive feel to use as a springboard for your brand.
I design your moodboard. 1 day.
Your moodboard is a great graphic for quick reference and for sharing with your audience to preview your coming brand design.
I design 2-3 logo options. 5 days.
We'll discuss the options and what is working or needs work. Two rounds of revisions are included so we can make sure you are completely in love with your logo and that it accurately reflects your brand strategy.
I design 2-3 sublogo options. 3 days.
Choose the one you love the most. You'll be allowed one round of revisions if needed.
I present color palette and font selections. 2 days.
I'll present a color palette and font selection that will be easy to use, works well with your logo, and effectively builds your brand mood. You'll be allowed one round of revisions if needed.
I present 20 stock photography options. 3 days.
I'll gather 20 suggested stock photograph options for you to choose 10 from. With the 20 presented photos, each will get a short description on what kind of graphic the selected photo will be useful for, and what brand moods it reflects.
I create your brand guide. 5 days.
Your brand guide is a cohesive, beautiful document you can use to maintain the clarity of your new brand design.
We Skype and work through your website strategy. 1 hour.
This includes your nailing down your website's main objective, visitor path, and included pages.
You send your website content.
You should have all your website copy in it's final version, plus any images you want included (product photos, profile image, etc.).
I setup and design your SquareSpace site. 3 days.
Using placeholders for text and images, I'll create your basic page structure and design (colors, fonts, layout).
I install and format your copy. 2 days.
I design your website's graphic elements. 5 days.
Graphic elements will be my suggestions to make your content engaging and encourage visitors to follow your desired path. You may also request specific graphics if you have ideas.
I send over your files. 1 day.
Your logo and sublogo will be sent as png, jpeg, and eps files. Your stock photography will be sent as high-quality jpeg files. Website graphics will be sent as .pngs. Links to download your fonts will be sent as well.
We have a wrap-up call. 20 minutes.
We'll Skype, talk about how to use your website and files, and I'll answer any final questions you may have.
*times listed are estimated completion times in business days
Ready to make an investment that will serve your business for years to come, helping you to attract better clients, and make more money?
BOOK A CALL
If you're not ready to commit quite yet, schedule a free consultation call and we can talk about your goals and if a Brand + Website Ensemble is right for your business.